Billions of people every day visit social media sites like Facebook, Twitter, Linked In, Instagram, etc. They do it for fun. They do it to voice an opinion. And they do it to search for information. Many of these people are your customers already. So if they’re already there what better time to engage them and let them know of something going on in your business. A promotion, new employee, award or anything else of value are all things that could interest your customers.
And this is exactly why an effective social media marketing campaign is critical to the success of your business. Here are just a few stats that might open your eyes if you’re a doubter:
- 46% of online users count on social media to make a purchase
- 52% of marketers who use Facebook have found a new customer
- 43% of marketers using Linked In and 36% using Twitter have reported gaining new customers with these sites.
And when you add in the fact that use of these channels improves your ranking with the search engines there should be no reason for not using them.
However, we’re not naive to the fact of why people refrain from using social media. It all boils down to one word. TIME! You’re busy doing the important things like selling your products or administering your services.
That’s why we have a team dedicated to helping you take advantage of this valuable resource. Our talented professionals will sit down with you, determine your goals and objectives and recommend the right social media marketing plan for your business.